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American Public Opinion : Its Origins, Content, and Impact - Update Edition - 7th edition

American Public Opinion : Its Origins, Content, and Impact - Update Edition (ISBN10: 0321430190; ISBN13: 9780321430199)
ISBN13: 978-0321430199
ISBN10: 0321430190

Summary: The Updated Seventh Edition of this highly respected text continues to go beyond a simple presentation of data to critically analyze the integral role public opinion plays in American democracy.

An in-depth analysis, American Public Opinion explores the following important topics: the origins of public opinion in political socialization; the impact of the media on public opinion; the relevance of public opinion to democratic values; political trust and social more capital; and the role of public opinion for elections, political parties and interest groups. As in previous editions, the Updated Seventh Edition examines the relationship between public opinion and policy.


  • Offers the most recent data and analysis of opinion on such contemporary issues as abortion, gun control, race relations, and health care.
  • Contains many examples from the National Election Studies that pertain to presidential elections.
  • Analyses throughout the text incorporate the most recent literature available.
New To This Edition
  • The chapter on elections has been completely updated using 2004 election data.
  • Most charts throughout the text are now updated using 2004 GSS and 2004 NES data, as well as recent data from other key sources.
  • Recent developments in methodology of survey research are updated in Chapter 2.
  • Additional coverage of both democratic values and social capital has been added to Chapter 6.
  • All discussions in the media and elections chapter have now been updated from the 2000 election to the 2004 election. less

Edition/Copyright: 7TH 07
Cover: Paperback
Publisher: Longman, Inc.
Year Published: 2007
International: No

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