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American Television News : The Media Marketplace and the Public Interest - 03 edition

American Television News : The Media Marketplace and the Public Interest (ISBN10: 0765609231; ISBN13: 9780765609236)
ISBN13: 978-0765609236
ISBN10: 0765609231

This edition has also been released as:
ISBN13: 978-0765609229
ISBN10: 0765609223

Summary: This concise history of news broadcasting will appeal to both students and the general reader. Covering the radio days of the 1920s and 30s, the early days of television after World War II, through the present, the book shows how commercial interests, regulatory concerns, and financial considerations have always shaped the industry.

Focusing on both local and national news, the author shows how the network dominance of the 1950s ushered in the new prominenc
e of the anchorman, a distinctly American development, and gave birth to the golden age of broadcasting which featured hard-hitting news and documentaries epitomized by Edward R. Murrow. He traces the financial pressures and advertising concerns that pushed the networks away from their commitment to the public interest in the 1960s and led to the rise of tabloid television -- celebrity, gossip driven soft news -- and news magazines. And he follows the rise of cable news in the 1980s that further transformed the industry, igniting intense competition for viewers. The book also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still serve the public interest and maintain an audience.
...show more
Summary: This concise history of news broadcasting will appeal to both students and the general reader. Covering the radio days of the 1920s and 30s, the early days of television after World War II, through the present, the book shows how commercial interests, regulatory concerns, and financial considerations have always shaped the industry.

Focusing on both local and national news, the author shows how the network dominance of the 1950s ushered in the new prominence of the anchorman, a distinctly American development, and gave birth to the golden age of broadcasting which featured hard-hitting news and documentaries epitomized by Edward R. Murrow. He traces the financial pressures and advertising concerns that pushed the networks away from their commitment to the public interest in the 1960s and led to the rise of tabloid television -- celebrity, gossip driven soft news -- and news magazines. And he follows the rise of cable news in the 1980s that further transformed the industry, igniting intense competition for viewers. The book also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still serve the public interest and maintain an audience. ...show less

Edition/Copyright: 03
Cover: Paperback
Publisher: M.E. Sharpe, Inc.
Year Published: 2003
International: No

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