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Analysis for Marketing Planning - 7th edition

Analysis for Marketing Planning (ISBN10: 0073529842; ISBN13: 9780073529844)
ISBN13: 978-0073529844
ISBN10: 0073529842

Summary: Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, custom ...show moreers and competitors. ...show less

Edition/Copyright: 7TH 08
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 11/29/2007
International: No

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2007 Paperback Fair 001 Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not wor ...show morek. Connecting readers since 1972. Customer service is our top priority. ...show less
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