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Analysis for Marketing Planning - 7th edition

Analysis for Marketing Planning (ISBN10: 0073529842; ISBN13: 9780073529844)
ISBN13: 978-0073529844
ISBN10: 0073529842

Summary: Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, custom ...show moreers and competitors. ...show less

Edition/Copyright: 7TH 08
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 11/29/2007
International: No

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0073529842 These books are collected from multiple sources and multiple copies are usually available. When checked in they are all verified that they are in ?Good? to ?Like New? condition. Although w ...show moree do check and when sure the information is located in the title above, it is impossible to be 100% sure that each book has all the supplemental material (i.e, unused access card, CD/DVD etc.). These books are not available for expedited shipping and may take up to 14 business days to receive. ...show less
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