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Analysis for Marketing Planning - 7th edition

Analysis for Marketing Planning (ISBN10: 0073529842; ISBN13: 9780073529844)
ISBN13: 978-0073529844
ISBN10: 0073529842

Summary: Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, custom ...show moreers and competitors. ...show less

Edition/Copyright: 7TH 08
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 11/29/2007
International: No

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Used - Acceptable moderate water damage. some highlighting. still good for class use 7th Edition Not perfect, but still usable for class. Ships same or next day. Expedited shipping takes 2-3 business ...show moredays; standard shipping takes 4-14 business days. ...show less
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Boston, MA 2007 Trade paperback 7th ed. Fair. Trade paperback (US). Glued binding. 299 p. Contains: Figures.
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