Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Analysis for Marketing Planning - 7th edition

Analysis for Marketing Planning (ISBN10: 0073529842; ISBN13: 9780073529844)
ISBN13: 978-0073529844
ISBN10: 0073529842

Summary: Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, custom
ers and competitors.
...show more
Summary: Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors. ...show less

Edition/Copyright: 7TH 08
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 11/29/2007
International: No

View Table of Contents
View eBook Requirements
View Digital Rights



List Price: $125.00
Used $66.98
Used
Save $58.02 (46%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 14 hours and 13 minutes and it ships by Noon CT tomorrow!
New $103.42
Rental $27.99
Due back 08/14/2015
eTextbook $85.94
Marketplace sellers starting at $36.01

20 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Analysis for Marketing Planning
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (20)  |  New (6)  |  Like New (2)  |  Very Good (2)  |  Good (4)  |  Acceptable (6)

Price
 
Condition
Seller
Comments
$36.01
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Ohio
Columbus, OH
Seller Rating: 4.43
2007 Paperback Good Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work ...show more. Connecting readers since 1972. Customer service is our top priority. ...show less
$98.99
+$3.99 s/h
Add marketplace to your cart
Good
SUPER BOOKS
Fort Mill, SC
Seller Rating: 3.83
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.
Page:   1  
Close
Close
Close