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Analyzing Media : Communication Technologies as Symbolic and Cognitive Systems

Analyzing Media : Communication Technologies as Symbolic and Cognitive Systems - 96 edition

ISBN13: 978-1572304192

Cover of Analyzing Media : Communication Technologies as Symbolic and Cognitive Systems 96 (ISBN 978-1572304192)
ISBN13: 978-1572304192
ISBN10: 1572304197
Cover type:
Edition/Copyright: 96
Publisher: Guilford Press
Published: 1996
International: No

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Analyzing Media : Communication Technologies as Symbolic and Cognitive Systems - 96 edition

ISBN13: 978-1572304192

James W. Chesebro and Dale A. Bertelsen

ISBN13: 978-1572304192
ISBN10: 1572304197
Cover type:
Edition/Copyright: 96
Publisher: Guilford Press

Published: 1996
International: No
Summary

Media critics have long focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical issue--how messages are produced or formatted in the various media. Filling a significant void in the literature, this book shows how criticism changes when the medium of transmission is taken into account. The authors eschew the notion of communication technologies as neutral conduits, depicting them instead as active and creative determinants of meaning. Three specific technological cultures that historically have defined human communication are identified--the oral, the literate, and the electronic--and their structural features and social implications are examined. Highlighted throughout are ways that media criticism may serve as a basis for assessing, evaluating, and responding to the effects of communication technologies upon what we know and how we experience the world.

Author Bio

Chesebro, James W. : Indiana State University

James W. Chesebro, Ph.D., is Professor in the Department of Communication at Indiana State University, Terre Haute. A past President of the Speech Communication Association, he also has served as Director of Educational Services in the Association's National Office in Annandale, Virginia, as Chair of its Publications Board, and as a member of its Administrative Committee and Legislative Council. Widely published, he was the Editor of Communication Quarterly from 1985 through 1987, and his articles have appeared in such publications as the Quarterly Journal of Speech, Communication Monographs, Communication Education, Text and Performance Quarterly, and Critical Studies in Mass Communication. He has also received a number of awards, including the Speech Communication Association's ''Golden Anniversary Award'' for the outstanding monograph of the year, the ''Everett Lee Hunt Scholarship Award,'' and the ''Distinguished Service Award'' from the Eastern Communication Association.

Bertelson, Dale A. : Bloomsburg University of Pennsylvania

Dale A. Bertelson, Ph.D., is Associate Professor in the Department of Communication Studies at Bloomsburg University in Bloomsburg, Pennsylvania. In 1996, he also served as President of his regional communication association, the Eastern Communication Association. He has served as Editor of the Kenneth Burke Society Newsletter and as Editor of Publications of the National Kenneth Burke Society. In 1993, he received the Kenneth Burke Society's Emerging Scholar Award. In addition to his work on Kenneth Burke, his published research explores the methods and perspectives of rhetorical criticism and has appeared in journals such as Communication Education, Philosophy and Rhetoric, and Communication Quarterly.

Table of Contents

I. Introduction

1. A History of Human Communication
2. A World of Communication Technologies and the Human Response

II. The Critical Moment and the Critic's Method

3. The Critical Process

III. Media Cultures

4. The Oral Culture
5. The Literate Culture
6. The Electronic Culture

IV. A Future Perspective

7. Analyzing Media Comparatively: Comparative Media Criticism and the Future of Media Criticism

Glossary

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