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Analyzing Streams of Language : Twelve Steps to the Systematic Coding of Text, Talk, and Other Verbal Data

Analyzing Streams of Language : Twelve Steps to the Systematic Coding of Text, Talk, and Other Verbal Data - 04 edition

ISBN13: 978-0321165107

Cover of Analyzing Streams of Language : Twelve Steps to the Systematic Coding of Text, Talk, and Other Verbal Data 04 (ISBN 978-0321165107)
ISBN13: 978-0321165107
ISBN10: 0321165101
Cover type:
Edition/Copyright: 04
Publisher: Longman, Inc.
Published: 2004
International: No

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Analyzing Streams of Language : Twelve Steps to the Systematic Coding of Text, Talk, and Other Verbal Data - 04 edition

ISBN13: 978-0321165107

Cheryl Geisler

ISBN13: 978-0321165107
ISBN10: 0321165101
Cover type:
Edition/Copyright: 04
Publisher: Longman, Inc.

Published: 2004
International: No
Summary

This innovative guide to analyzing verbal data provides a step-by-step methodology for exploring and describing streams of language.

Ideal as a main text or as a reference manual for researchers, this flexible book teaches students how to approach language systematically, focusing on building a descriptive analysis that can be articulated and is logical and reliable. Accessible and comprehensive, this guide takes students through the entire analytic process--from exploring the literature through designing the analysis, coding the data, examining patterns, evaluating their significance, and presenting the results--using simple, jargon-free terminology. The methodology presented develops a foundation that can be applied across disciplines, meeting the needs of students at a variety of stages of research.

Table of Contents

What Is Verbal Data?
What Verbal Data Can Tell You
About This Book
Philosophical Perspectives
Comparison to Other Approaches
How to Use This Book
Why This Book

1. Anchoring in the Literature

1.1 Overview
1.2 Finding an Anchor Point
1.3 Using a Cited Reference Search
1.4 Using a Bibliographic Database.
1.5 Choosing a Good Anchor.
1.6 Reverse Engineering
Project: Reverse Engineering Your Literature

2. Designing the Analysis

2.1 Introduction to the Design of Analysis
2.2 Constructing a Descriptive Framework
2.3 Articulating Research Questions
2.4 Defining the Focus for Analysis
2.5 Sampling Cases
2.6 Building in Comparisons
2.7 Selecting a Random Sample
2.8 Setting up a Data Workbook
2.9 Setting up a Data Table.
Project: Designing Your Analysis

3. Segmenting the Data

3.1 Analyzing the Stream of Language
3.2 Basic Units of Language
3.3 Units in Conversation
3.4 Units in Text
3.5 Units in Interviews
3.6 Units in Electronic Interactions
3.7 Procedures for Segmentation
3.8 Issues in Segmenting
Project: Segmenting Your Data

4. Coding the Data

4.1 Coding Schemes
4.2 Getting Reading to Code
4.3 Revising a Coding Scheme
4.4 Techniques for Inspecting Coding
4.5 Techniques for Automated Coding
4.6 Some Complex Coding Situations
4.7 Enumerative Coding Schemes
Project: Coding Your Data

5. Achieving Reliability

5.1 Understanding Reliability
5.2 Managing the Second Coding
5.3 Calculating Agreement
5.4 Interpreting the Results.
5.5 Revising Your Analytic Procedures
5.6 Finalizing Reliability
Project: Achieving Reliability

6. Calculating Frequency

6.1 The Frequency Table
6.2 Naming Data
6.3 Defining Criteria
6.4 Calculating Frequencies
6.5 Calculating Marginals
6.6 Calculating Relative Frequency
Project: Calculating Freqency

7. Seeing Patterns of Distribution

7.1 Distribution
7.2 Graphing Distribution
7.3 Interpreting Distribution Patterns
7.4 Refining Patterns Across Cases
7.5 Refining Patterns Across Categories
Project: Patterns of Distribution

8. Exploring Patterns Across Dimensions

8.1 Understanding Dimensions
8.2 Building the Core Contingency Tables
8.3 Graphing Dimensions
8.4 Characterizing Dimensions
8.5 Checking Patterns Across Contrast
8.6 Checking Patterns Across Dimensions
8.7 Checking Patterns Across Cases
8.8 Putting It All Together
Project: Patterns Across Dimensions

9. Following Patterns over Time

9.1 The Concept of Time
9.2 Indexing in Time
9.3 Aggregating in Time
9.4 Exploring Aggregate Patterns
Project: Patterns over Time

10. Evaluating Significance

10.1 The Concept of Significance
10.2 The x2 Test of the Homogeneity of Distributional Variation
10.3 The x2 Test of the Independence of Dimensional Variation
10.4 The x2 Test of Temporal Variation
10.5 Restrictions on the x2 Test.
Project: Measuring Significance

11. Detailing Results

11.1 The Importance of Detailing
11.2 Areas for Detailing
11.3 Locating Detail
Project: Detailing Results

12. Presenting Results

12.1 Basics of a Full Accounting
12.2 Options in Placement
12.3 Options in Timing
12.4 Maxims of Presentation
12.5 Techniques of Presentation
Project: Presenting Your Results

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