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Anatomy of Persuasion : How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You

Anatomy of Persuasion : How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You - 97 edition

ISBN13: 978-0814409367

Cover of Anatomy of Persuasion : How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You 97 (ISBN 978-0814409367)
ISBN13: 978-0814409367
ISBN10: 0814409369
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Edition/Copyright: 97
Publisher: American Management Association
Published: 1997
International: No

List price: $17.95

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Anatomy of Persuasion : How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You - 97 edition

ISBN13: 978-0814409367

Norbert Aubuchon

ISBN13: 978-0814409367
ISBN10: 0814409369
Cover type:
Edition/Copyright: 97
Publisher: American Management Association

Published: 1997
International: No
Summary

A unique analytical thinking process anyone can use to organize and present information in a persuasive way.
"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

  • apply the two major principles of communication
  • perceive the needs of others
  • present the features and benefits of their idea
  • understand the subconscious decisions people often make
  • create a logical, error-free proposal (oral or written) that will win the day."
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