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Anatomy of Persuasion : How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You - 97 edition

Anatomy of Persuasion : How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You (ISBN10: 0814409369; ISBN13: 9780814409367)
ISBN13: 978-0814409367
ISBN10: 0814409369

Summary: A unique analytical thinking process anyone can use to organize and present information in a persuasive way.
"Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says ""No!"" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present ...show more information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

  • apply the two major principles of communication
  • perceive the needs of others
  • present the features and benefits of their idea
  • understand the subconscious decisions people often make
  • create a logical, error-free proposal (oral or written) that will win the day."
...show less

Edition/Copyright: 97
Cover: Paperback
Publisher: American Management Association
Published: 06/28/2007
International: No



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Seller Rating: 4.19
A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missi ...show moreng pages or anything that would compromise the legibility or understanding of the text. ...show less
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