Summary: The carefully written, well-thought-out business plan fell out of fashion in the dot-com craze, but in the year following the technology stock market crash it has become apparent that this basic building block of business is an entrepreneur's best friend.
Award-winning author and business planning expert Linda Pinson has updated the book that has helped over 1 million businesses get up and running. Both new and established businesses will benefit from Anato ...show moremy of a Business Plan's mix of time-tested planning strategies and the entirely new chapter on marketing techniques. Readers will receive clear and thorough guidelines for businesses of all types, be it a start-up or a business unit within a company looking to secure financing or execute strategic planning. ...show less