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Announcing : Broadcast Communication Today - 5th edition

by Carl Hausman, Philip Benoit, Frank Fritz Messere and Lewis B. O'Donnell

Announcing : Broadcast Communication Today (ISBN10: 0534563104; ISBN13: 9780534563103)
ISBN13: 978-0534563103
ISBN10: 0534563104

This edition has also been released as:
ISBN13: 978-0534616861
ISBN10: 0534616860

Summary: This text presents an introduction to the mechanics, tools, and techniques of television and radio announcing. The text's clear and concise writing style and practical approach have been its consistent strengths and selling points.

Benefits:

  • NEW! Updated discussion of technology and most current announcing practices including role of digital techniques used in announcing.
  • NEW! S ...show moreuggested Web links added throughout text to help illustrate examples of concepts and processes.
  • NEW! Chapter 5, "Radio Staff Announcing," completely revised to cover new technologies (including MP3s, Web radio, streaming radio, etc.) and full coverage of staff and roles.
  • NEW! Chapter 12, "Career Advancement," has been updated to include new trends in the job market and a new sample resume to better equip students.
  • NEW! Fully updated photos and illustrations of current examples and equipment.
  • "Tech Talk" offers the latest information on technology trends affecting the on-air communicator.
  • "Think About It" features highlight ethical dilemmas faced by on-air personnel, including: freebies, sensational live-shot coverage, confrontational interviews, and editorializing during news programming.
  • "Connections" modules connect broadcast announcing to the liberal arts. These point out some of the connections and applications of such disciplines as rhetoric, social science research, logic, ethics, history of technology, and social history of music.
  • Clear and concise writing style with practical approach makes technical topics accessible for students.
...show less

Edition/Copyright: 5TH 04
Cover: Hardback
Publisher: Wadsworth, Inc
Published: 08/04/2003
International: No

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