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Anywhere

Anywhere - 09 edition

ISBN13: 978-0071635141

Cover of Anywhere 09 (ISBN 978-0071635141)
ISBN13: 978-0071635141
ISBN10: 0071635149
Cover type: Hardback
Edition/Copyright: 09
Publisher: McGraw-Hill Publishing Company
Published: 2009
International: No

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Anywhere - 09 edition

ISBN13: 978-0071635141

Emily Nagle Green

ISBN13: 978-0071635141
ISBN10: 0071635149
Cover type: Hardback
Edition/Copyright: 09
Publisher: McGraw-Hill Publishing Company

Published: 2009
International: No
Summary

Ubiquitous connectivity is the biggest revolution in business since the Internet-and this is the first strategic guide to harnessing its powerAnywhereexamines the far-reaching impact of what can only be termed a business revolution, and itexplains how to build a strategy using global connectivity to generate new streams of revenue and,ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority onthe business impact of global connectivity, Emily Nagle Green describes how best to steer businessinitiatives, partnerships, product development, customer service, target markets, and virtually everyother aspect of a business in order to succeed in the Anywhere business environment.WithAnywhere, businesses now have the ability to remain connected to customers 24/7, but onlythose that take advantage of this ''ubiquitous connectivity'' in a strategic way today will remain standingtomorrow.Anywherecombines extensive background information, tactical tools, and high-level advice that everyforward-looking company needs in today's fast-paced, highly competitive business environment.

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