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Applications in Basic Marketing 2005-2006

Applications in Basic Marketing 2005-2006 - 05 edition

ISBN13: 978-0072864717

Cover of Applications in Basic Marketing 2005-2006 05 (ISBN 978-0072864717)
ISBN13: 978-0072864717
ISBN10: 0072864710
Cover type:
Edition/Copyright: 05
Publisher: Richard D. Irwin, Inc.
Published: 2005
International: No

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Applications in Basic Marketing 2005-2006 - 05 edition

ISBN13: 978-0072864717

William D. Perreault and E. Jerome McCarthy

ISBN13: 978-0072864717
ISBN10: 0072864710
Cover type:
Edition/Copyright: 05
Publisher: Richard D. Irwin, Inc.

Published: 2005
International: No
Summary

Essentials of Marketing is a brief version of Basic Marketing. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

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