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Applied Calculus, Brief - 08 edition

by Frank C. Wilson

Applied Calculus, Brief (ISBN10: 0618611053; ISBN13: 9780618611058)
ISBN13: 978-0618611058
ISBN10: 0618611053

This edition has also been released as:
ISBN13: 978-0618910014
ISBN10: 0618910018

Summary:

Geared toward business and social science majors, this text equips students with the analytical tools and technological skills they need to be successful in the workplace. Uncomplicated language and a straightforward writing style promote conceptual understanding, and the incorporation of real-life applications, examples, and data helps engage stude ...show morents--even those with minimal interest in mathematics.
For instructors who want to make mathematics meaningful to their students, Brief Applied Calculus teaches rigorous concepts in an accessible way, without cutting corners; additionally, streamlined content allows instructors to cover the text in its entirety and maintains student interest.
  • Make It Real projects ask students to collect and analyze data that relates to their interests, studies, or livelihood. Students are able to better understand mathematical concepts when they can connect them to their own lives.
  • Technology Tips throughout the text help students master techniques on the graphing calculator, such as graphing functions, solving equations, and finding the value of a function. These detailed tips describe individual keystrokes and often show step-by-step calculator screenshots.
  • Examples, Exercises, and Applications use real-life data and involve subjects of interest to students majoring in business and social sciences. Using real-world data on topics such as Starbucks, CDs, student loans, and Wal-Mart, the exercises bring a current and immediate motivation for learning mathematical concepts.
  • Eduspace (powered by Blackboard), Houghton Mifflin's online learning tool, provides students with easy online access to homework, tutorials, multimedia, and testing materials that correspond to the text. This content is paired with the recognized course management tools of Blackboard. Instructors can use Eduspace to teach all or part of a course online.
  • In the front and back endpapers of the text, an Index of Applications and an Index of Businesses, Products, and Associations allow instructors to easily find problems of particular interest to their students.


...show less

Edition/Copyright: 08
Cover: Hardback
Publisher: Houghton Mifflin Harcourt
Published: 01/10/2007
International: No

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