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Applied Public Relations : Cases in Stakeholder Management

Applied Public Relations : Cases in Stakeholder Management - 05 edition

ISBN13: 978-0805846072

Cover of Applied Public Relations : Cases in Stakeholder Management 05 (ISBN 978-0805846072)
ISBN13: 978-0805846072
ISBN10: 0805846077
Cover type:
Edition/Copyright: 05
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 2005
International: No

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Applied Public Relations : Cases in Stakeholder Management - 05 edition

ISBN13: 978-0805846072

Lawrence F. Lamb and Kathy Brittain McKee

ISBN13: 978-0805846072
ISBN10: 0805846077
Cover type:
Edition/Copyright: 05
Publisher: Lawrence Erlbaum Associates, Inc.

Published: 2005
International: No
Summary

Applied Public Relations: Cases in Stakeholder Management provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Larry F. Lamb and Kathy Brittain McKee examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices.

The cases included here illustrate both specific public relations campaigns and broader business and organizational practices that have public image or public relations implications. Some detail positive, award-winning practices, while others demonstrate practices that were less successful. The cases enable readers to consider explicit public relations choices as well as to analyze and assess the impact of management decisions on relationships with key stakeholders, whether they were designed, implicit, or even accidental. In addition to the cases, each chapter offers an overview of principles associated with relations with a particular stakeholder group and is supplemented with suggestions for additional readings. Reflection questions are offered to prompt thinking and focus discussion. Throughout the text, guest commentaries from leading practitioners and scholars answer questions about the best practices in contemporary public relations.

Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units--human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. With its practical orientation and scope, Applied Public Relations is an appropriate and useful text for courses on public relations management, public relations cases and campaigns, and business management or integrated communication management.

Table of Contents

Preface. Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships. Stakeholders: Employees.
Stakeholders: Community.
Stakeholders: Consumers.
Stakeholders: Media.
Stakeholders: Investors.
Stakeholders: Members and Volunteers.
Stakeholders: Governments and Regulators.
Stakeholders: Activists.
Stakeholders: Global Citizens.

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