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Applied Strategic Planning : How to Develop a Plan That Really Works

Applied Strategic Planning : How to Develop a Plan That Really Works - 93 edition

ISBN13: 978-0070240209

Cover of Applied Strategic Planning : How to Develop a Plan That Really Works 93 (ISBN 978-0070240209)
ISBN13: 978-0070240209
ISBN10: 0070240205
Cover type: Print On Demand
Edition/Copyright: 93
Publisher: McGraw-Hill Publishing Company
Published: 1993
International: No

List price: $37.00

Applied Strategic Planning : How to Develop a Plan That Really Works - 93 edition

ISBN13: 978-0070240209

Leonard Goodstein, Timothy Nolan and J. William Pfeiffer

ISBN13: 978-0070240209
ISBN10: 0070240205
Cover type: Print On Demand
Edition/Copyright: 93
Publisher: McGraw-Hill Publishing Company

Published: 1993
International: No
Summary

Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

  • Emphasis on organizational culture
  • Integration of business and functional plans
  • Performance audits
  • Gap analysis
  • Values clarification

Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:

  • How to determine if an organization is ready for strategic planing
  • Effectively communicate a corporate vision
  • Recognize the role of culture in changing strategic direction
  • Understand the various roles of a consultant
  • Write effective mission statements
  • Create contingency plans

Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.

Table of Contents

The Plan.
Introduction to Applied Strategic Planning.
The Process of Envisioning.
Culture and Applied Strategic Planning.
Potential Roles of the Consultant.
Planning to Plan.
Environmental Monitoring and Application Considerations.
Values Scan.
Mission Formulation.
Strategic Business Modeling.
Performance Audit.
Gap Analysis.
Integrating Action Plans--Horizontally and Vertically.
Contingency Planning.
Implementation.
Conclusions and Recycling Considerations.