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Applying Communication Theory for Professional Life - 05 edition

Applying Communication Theory for Professional Life (ISBN10: 0761929142; ISBN13: 9780761929147)
ISBN13: 978-0761929147
ISBN10: 0761929142

Summary: Applying Communication Theory for Professional Life: A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings.

Whereas other communication theory texts have a more academic focus on theory or research methods, Applying Communication Theory for Professional Life ...show more is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.

Key Features

  • The textbook covers theories that have clear applicability to communication and business practitioners
  • Each chapter details theories dealing with a specific domain of communication, followed by a real-life case study that effectively illustrates the practicality and value of those theories.
  • Charts and models highlight the central concepts of each theory presented.
  • A "Synthesis" chapter identifies common themes that emerge when looking at the similarities and differences among the theories and clarifies these themes within the framework of communication competence.
Applying Communication Theory for Professional Life is recommended as the core text for upper-level undergraduate or graduate communication theory courses. It is also appropriate as a supplementary text for courses in communication, business, and psychology. ...show less

Edition/Copyright: 05
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 10/28/2004
International: No

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