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Applying Communication Theory for Professional Life: A Practical Introduction - 2nd edition

Applying Communication Theory for Professional Life: A Practical Introduction (ISBN10: 141297691X; ISBN13: 9781412976916)
ISBN13: 978-1412976916
ISBN10: 141297691X

Summary: Applying Communication Theory for Professional Life: A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tang
ible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners.
...show more
Summary: Applying Communication Theory for Professional Life: A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. ...show less

Edition/Copyright: 2ND 10
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 04/13/2010
International: No

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