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Art of Cause Marketing : How to Use Advertising to Change Personal Behavior and Public Policy - 00 edition

Art of Cause Marketing : How to Use Advertising to Change Personal Behavior and Public Policy (ISBN10: 0071387021; ISBN13: 9780071387026)
ISBN13: 978-0071387026
ISBN10: 0071387021

This edition has also been released as:
ISBN13: 978-0658001222
ISBN10: 0658001221

Summary: This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."

Edition/Copyright: 00
Cover: Paperback
Publisher: McGraw-Hill Publishing Company
Published: 01/15/2002
International: No



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