Ship-Ship-Hooray! Free Shipping on $25+ Details >
Art of Cause Marketing : How to Use Advertising to Change Personal Behavior and Public Policy

Art of Cause Marketing : How to Use Advertising to Change Personal Behavior and Public Policy - 00 edition

Art of Cause Marketing : How to Use Advertising to Change Personal Behavior and Public Policy - 00 edition

ISBN13: 9780071387026

ISBN10: 0071387021

Art of Cause Marketing : How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle - ISBN 9780071387026
Edition: 00
Copyright: 2000
Publisher: McGraw-Hill Publishing Company
Published: 2000
International: No
Art of Cause Marketing : How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle - ISBN 9780071387026

ISBN13: 9780071387026

ISBN10: 0071387021

Edition: 00

Summary

This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs. The Art of Cause Marketing presents several case studies and 75 storyboards from actual cause advertising and print ads. Examples of cause marketing include memorable ads such as "This is your brain on drugs" and "A mind is a terrible thing to waste."