Summary: Written by four experts on search engine optimization (SEO), this book provides guidelines for planning and executing a comprehensive website search engine strategy. It's an ideal guide for anyone interested in becoming an SEO practitioner, and for people already working in the profession. For novices, it's a complete and thorough education on search engine optimization -- SEO 101. For experienced SEO practitioners, The Art of SEO serves as an extensive reference to support ongoing ...show more projects. With this book, you'll learn:The underlying theory behind SEO, and what makes search engines work Steps you need to take to prepare for an SEO effort Specific details for executing an SEO strategy Value-added areas that expand on your SEO plan Top-down viewpoints on building an SEO teamThe Art of SEO also looks at the future of search engine optimization. SEO is key to the success of any website, and with the groundwork this book provides, you'll know exactly what needs to be done, and how to do it efficiently. ...show lessEdition/Copyright: 10
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