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Art of Woo

Art of Woo - 07 edition

ISBN13: 978-0143114048

Cover of Art of Woo 07 (ISBN 978-0143114048)
ISBN13: 978-0143114048
ISBN10: 0143114042
Cover type: Paperback
Edition/Copyright: 07
Publisher: Penguin Books, Inc.
Published: 2007
International: No

List price: $17.00

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Art of Woo - 07 edition

ISBN13: 978-0143114048

G. Richard Shell and Mario Moussa

ISBN13: 978-0143114048
ISBN10: 0143114042
Cover type: Paperback
Edition/Copyright: 07
Publisher: Penguin Books, Inc.

Published: 2007
International: No
Summary

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

List price: $17.00
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