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Art of the Long View : Planning for the Future in an Uncertain World - 91 edition

Art of the Long View : Planning for the Future in an Uncertain World (ISBN10: 0385267312; ISBN13: 9780385267311)
ISBN13: 978-0385267311
ISBN10: 0385267312

This edition has also been released as:
ISBN13: 978-0385267328
ISBN10: 0385267320

Summary: What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all- morenew User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange. less

Edition/Copyright: 91
Publisher: Currency
Year Published: 1991
International: No

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