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Art of the Long View : Planning for the Future in an Uncertain World

Art of the Long View : Planning for the Future in an Uncertain World - 91 edition

ISBN13: 978-0385267328

Cover of Art of the Long View : Planning for the Future in an Uncertain World 91 (ISBN 978-0385267328)
ISBN13: 978-0385267328
ISBN10: 0385267320
Cover type: Paperback
Edition/Copyright: 91
Publisher: Currency
Published: 1991
International: No

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Art of the Long View : Planning for the Future in an Uncertain World - 91 edition

ISBN13: 978-0385267328

Peter Schwartz

ISBN13: 978-0385267328
ISBN10: 0385267320
Cover type: Paperback
Edition/Copyright: 91
Publisher: Currency

Published: 1991
International: No
Summary

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.