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Artful Persuasion : How to Commend Attention, Change Minds, and Influence People - 00 edition

Artful Persuasion : How to Commend Attention, Change Minds, and Influence People (ISBN10: 0814470637; ISBN13: 9780814470633)
ISBN13: 978-0814470633
ISBN10: 0814470637

Summary: Fresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion.
There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion rout
es to make even the most doubtful say "yes."

Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes."
...show more
Summary: Fresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion.
There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes."

Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes."
...show less

Edition/Copyright: 00
Cover: Paperback
Publisher: American Management Association
Published: 04/11/2000
International: No



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