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Artful Persuasion : How to Commend Attention, Change Minds, and Influence People

Artful Persuasion : How to Commend Attention, Change Minds, and Influence People - 00 edition

ISBN13: 978-0814470633

Cover of Artful Persuasion : How to Commend Attention, Change Minds, and Influence People 00 (ISBN 978-0814470633)
ISBN13: 978-0814470633
ISBN10: 0814470637
Cover type: Paperback
Edition/Copyright: 00
Publisher: American Management Association
Published: 2000
International: No

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Artful Persuasion : How to Commend Attention, Change Minds, and Influence People - 00 edition

ISBN13: 978-0814470633

Harry A. Mills

ISBN13: 978-0814470633
ISBN10: 0814470637
Cover type: Paperback
Edition/Copyright: 00
Publisher: American Management Association

Published: 2000
International: No
Summary

Fresh insights and practical guidelines peel away the mystery behind the elusive art of persuasion.
There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes."

Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness * How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes."

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