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Assessing Organizational Communication : Strategic Communication Audits

Assessing Organizational Communication : Strategic Communication Audits - (rev edition

ISBN13: 978-1593850104

Cover of Assessing Organizational Communication : Strategic Communication Audits (REV)04 (ISBN 978-1593850104)
ISBN13: 978-1593850104
ISBN10: 1593850107
Cover type: Paperback
Edition/Copyright: (REV)04
Publisher: Guilford Press
Published: 2004
International: No

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Assessing Organizational Communication : Strategic Communication Audits - (REV)04 edition

ISBN13: 978-1593850104

Cal W. Downs and Allyson D. Adrian

ISBN13: 978-1593850104
ISBN10: 1593850107
Cover type: Paperback
Edition/Copyright: (REV)04
Publisher: Guilford Press

Published: 2004
International: No
Summary

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

Table of Contents

1. Communication Audits as Organizational Development

2. Initiating and Planning an Assessment

3. Conducting Team Audits, David Cook, James Patterson, and Cal W. Downs

4. Choosing Focal Areas to Assess

5. The Interview: The Most Basic Assessment Technology

6. Diagnosis through Questionnaires

7. The International Communication Association Survey

8. Downs-Hazen Communication Satisfaction Questionnaire, Phillip G. Clampitt and Cal W. Downs

9. Critical Communication Experience Survey

10. ECCO Analysis

11. Diagnosing Communication Networks, D. Thomas Porter and Allyson D. Adrian

12. Focus Group Interviews

13. Final Analysis and Interpretation

14. The Final Report