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Assessing Organizational Communication : Strategic Communication Audits

Assessing Organizational Communication : Strategic Communication Audits - rev edition

Assessing Organizational Communication : Strategic Communication Audits - rev edition

ISBN13: 9781593850104

ISBN10: 1593850107

Assessing Organizational Communication : Strategic Communication Audits by Cal W. Downs and Allyson D. Adrian - ISBN 9781593850104
Cover type: Paperback
Edition: REV 04
Copyright: 2004
Publisher: Guilford Press
Published: 2004
International: No
Assessing Organizational Communication : Strategic Communication Audits by Cal W. Downs and Allyson D. Adrian - ISBN 9781593850104

ISBN13: 9781593850104

ISBN10: 1593850107

Cover type: Paperback
Edition: REV 04

List price: $49.00

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Summary

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

Table of Contents

Table of Contents

1. Communication Audits as Organizational Development

2. Initiating and Planning an Assessment

3. Conducting Team Audits, David Cook, James Patterson, and Cal W. Downs

4. Choosing Focal Areas to Assess

5. The Interview: The Most Basic Assessment Technology

6. Diagnosis through Questionnaires

7. The International Communication Association Survey

8. Downs-Hazen Communication Satisfaction Questionnaire, Phillip G. Clampitt and Cal W. Downs

9. Critical Communication Experience Survey

10. ECCO Analysis

11. Diagnosing Communication Networks, D. Thomas Porter and Allyson D. Adrian

12. Focus Group Interviews

13. Final Analysis and Interpretation

14. The Final Report

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Other Editions of Assessing Organizational Communication : Strategic Communication Audits

Communication Audits by Cal W. Downs - ISBN 9780673182753