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Attitudes and Persuasion : Classic and Contemporary Approaches

Attitudes and Persuasion : Classic and Contemporary Approaches - 81 edition

ISBN13: 978-0813330051

Cover of Attitudes and Persuasion : Classic and Contemporary Approaches 81 (ISBN 978-0813330051)
ISBN13: 978-0813330051
ISBN10: 081333005X
Cover type: Print On Demand
Edition/Copyright: 81
Publisher: Westview Press, Inc.
Published: 1981
International: No

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Attitudes and Persuasion : Classic and Contemporary Approaches - 81 edition

ISBN13: 978-0813330051

Richard E. Petty

ISBN13: 978-0813330051
ISBN10: 081333005X
Cover type: Print On Demand
Edition/Copyright: 81
Publisher: Westview Press, Inc.

Published: 1981
International: No
Summary

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Author Bio

Petty, Richard E. : The Ohio State University Main Campus

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

Cacioppo, John T. : The Ohio State University Main Campus

Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.

Table of Contents

Introduction to Attitudes and Persuasion

Conditioning and Modeling Approaches

The Message-learning Approach

Judgmental Approaches

Motivational Approaches

Attributional Approaches

Combinatory Approaches

Self-persuasion Approaches

Epilog: A General Framework for Understanding Attitude Change Processes

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