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Attitudes and Persuasion : Classic and Contemporary Approaches - 81 edition

by Richard E. Petty

Attitudes and Persuasion : Classic and Contemporary Approaches (ISBN10: 081333005X; ISBN13: 9780813330051)
ISBN13: 978-0813330051
ISBN10: 081333005X

This edition has also been released as:
ISBN13: 978-0697065513
ISBN10: 0697065510

Summary: This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

Edition/Copyright: 81
Cover: Print On Demand
Publisher: Westview Press, Inc.
Published: 01/01/1996
International: No

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