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David Aaker

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Textbooks Authored by "David Aaker" (85 items)

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Marketing Research (11th edition)
David A. Aaker
Hardback
ISBN13: 978-1118156636
ISBN10: 1118156633
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$135.61
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$171.90
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$69.50
Marketing Research (10th edition)
David A. Aaker
Hardback
ISBN13: 978-0470317259
ISBN10: 0470317256
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$79.99
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Strategic Market Management (10th edition)
David A. Aaker
Paperback
ISBN13: 978-1118582862
ISBN10: 1118582861
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$78.44
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$95.40
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$59.50
Marketing Research (9th edition)
David A. Aaker
Hardback
ISBN13: 978-0470050767
ISBN10: 0470050764
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Strategic Market Management (9th edition)
David A. Aaker
Paperback
ISBN13: 978-0470317242
ISBN10: 0470317248
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$33.41
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$49.47
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Strategic Market Management (8th edition)
David A. Aaker
Paperback
ISBN13: 978-0470056233
ISBN10: 0470056231
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Strategic Market Management (7th edition)
David A. Aaker
Paperback
ISBN13: 978-0471484264
ISBN10: 0471484261
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Consumerism : Search for the Consumer Interest (4th edition)
David A. Ed. Aaker
Paperback
ISBN13: 978-0029001509
ISBN10: 0029001501
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Building Strong Brands
David A. Aaker
Hardback
ISBN13: 978-0029001516
ISBN10: 002900151X
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$7.50
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Brand Relevance
David A. Aaker
Hardback
ISBN13: 978-0470613580
ISBN10: 0470613580
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
Hardback
ISBN13: 978-0743249386
ISBN10: 0743249380
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Brand Asset Management
Scott M. Davis and David A. Aaker
Paperback
ISBN13: 978-0787963941
ISBN10: 0787963941
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Brand Leadership : Building Assets In An Information Economy
David A. Aaker and Erich Joachimsthaler
Hardback
ISBN13: 978-0684839240
ISBN10: 0684839245
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Managing Brand Equity : Capitalizing on the Value of a Brand Name
David A. Aaker
Hardback
ISBN13: 978-0029001011
ISBN10: 0029001013
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Essentials of Marketing Research-Text Only (2nd edition)
Vineet Kumar, David A. Aaker and George S. Day
Hardback
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$120.00
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