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David Aaker

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Textbooks Authored by "David Aaker" (51 items)

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Strategic Market Management (9th edition)
Strategic Market Management (9th edition)
David A. Aaker (Paperback | ISBN10: 0470317248; ISBN13: 9780470317242)
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Strategic Market Management (8th edition)
Strategic Market Management (8th edition)
David A. Aaker (Paperback | ISBN10: 0470056231; ISBN13: 9780470056233)
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Marketing Research (9th edition)
Marketing Research (9th edition)
David A. Aaker (Hardback | ISBN10: 0470050764; ISBN13: 9780470050767)
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Brand Relevance
Brand Relevance
David A. Aaker (Hardback | ISBN10: 0470613580; ISBN13: 9780470613580)
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Spanning Silos
Spanning Silos
David A. Aaker (Hardback | ISBN10: 1422128768; ISBN13: 9781422128763)
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Building Strong Brands
Building Strong Brands
David A. Aaker (Hardback | ISBN10: 002900151X; ISBN13: 9780029001516)
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Consumerism : Search for the Consumer Interest (4th edition)
Consumerism : Search for the Consumer Interest (4th edition)
David A. Ed. Aaker (Paperback | ISBN10: 0029001501; ISBN13: 9780029001509)
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Brand Asset Management
Brand Asset Management
Scott M. Davis and David A. Aaker (Paperback | ISBN10: 0787963941; ISBN13: 9780787963941)
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker (Hardback | ISBN10: 0743249380; ISBN13: 9780743249386)
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Marketing Research (11th edition)
Marketing Research (11th edition)
David A. Aaker (Hardback | ISBN10: 1118156633; ISBN13: 9781118156636)
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Marketing Research (10th edition)
Marketing Research (10th edition)
David A. Aaker (Hardback | ISBN10: 0470317256; ISBN13: 9780470317259)
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Brand Leadership
Brand Leadership
David A. Aaker and Erich Joachimsthaler (Paperback | ISBN10: 1439172919; ISBN13: 9781439172919)
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Managing Brand Equity : Capitalizing on the Value of a Brand Name
Managing Brand Equity : Capitalizing on the Value of a Brand Name
David A. Aaker (Hardback | ISBN10: 0029001013; ISBN13: 9780029001011)
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Brand Leadership : Building Assets In An Information Economy
Brand Leadership : Building Assets In An Information Economy
David A. Aaker and Erich Joachimsthaler (Hardback | ISBN10: 0684839245; ISBN13: 9780684839240)
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Marketing Research (5th edition)
Marketing Research (5th edition)
David A. Aaker (ISBN10: 0471552542; ISBN13: 9780471552543)
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