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John Quelch

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Textbooks Authored by "John Quelch" (44 items)

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Global Market : Developing a Strategy to Manage Across Borders
John A. Quelch and Rohit Eds. Deshpande
Hardback
ISBN13: 978-0787968571
ISBN10: 0787968579
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Marketing Challenge of 1992
John A. Quelch
Paperback
ISBN13: 978-0201515626
ISBN10: 0201515628

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Cases in Product Management
John A. Quelch
Paperback
ISBN13: 978-0256163476
ISBN10: 0256163472

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Greater Good
John A. Quelch
Hardback
ISBN13: 978-1422117354
ISBN10: 1422117359
Global Marketing Management (5th edition)
John A. Quelch and Christopher Bartlett
Paperback
ISBN13: 978-0324322842
ISBN10: 0324322844

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Global Marketing Management (4th edition)
John A. Quelch and Christopher A. Bartlett
Paperback
ISBN13: 978-0201350623
ISBN10: 0201350629

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Cases in Advertising and Promotion Management (4th edition)
John A. Quelch
Hardback
ISBN13: 978-0256122725
ISBN10: 0256122725

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Marketing Management Text and Cases
Rajiv Lal, John A. Quelch and V. Kasturi Rangan
Hardback
ISBN13: 978-0072967623
ISBN10: 0072967625
Marketing Challenge of Europe 1992
John A. Quelch
Paperback
ISBN13: 978-0201564006
ISBN10: 0201564009

This book is entirely sold out. Check back soon!
Ethics in Marketing
N. Craig Smith and John A. Quelch
Paperback
ISBN13: 978-0256108941
ISBN10: 0256108943

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Cases in European Marketing Management
John A. Quelch, Kamran Kashani and Sandra Vandermerwe
Paperback
ISBN13: 978-0256157222
ISBN10: 0256157227

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Cases in Strategic Marketing Management : Business Strategies in Muslim Countries
John A. Quelch
Paperback
ISBN13: 978-0130283573
ISBN10: 0130283576

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Cases in Strategic Marketing Management Strategies in Latin America
Guillermo D'Andrea and John A. Quelch
Paperback
ISBN13: 978-0130894908
ISBN10: 0130894907

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Problems and Cases in Health Care Marketing
John Gourville, John A. Quelch and V. Kasturi Rangan
Hardback
ISBN13: 978-0072887761
ISBN10: 0072887761
New Global Brands : Managing Non-Government Organizations in the 21st Century
John A. Quelch and Nathalie Laidler-Kylander
Hardback
ISBN13: 978-0324320237
ISBN10: 032432023X

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