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Valarie Zeithaml

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Textbooks Authored by "Valarie Zeithaml" (19 items)

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Services Marketing (6th edition)
Valarie Zeithaml
Hardback
ISBN13: 978-0078112058
ISBN10: 0078112052
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$140.60
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$204.31
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Services Marketing (Canadian)
Valarie Zeithaml
Hardback
ISBN13: 978-0070964525
ISBN10: 0070964521
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$5.00
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Services Marketing (4th edition)
Valarie Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
Hardback
ISBN13: 978-0072961942
ISBN10: 0072961945
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Five Imperatives for Improving Service Quality
Leonard L. Berry, Valarie A. Zeithaml and A. Parasuraman

Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy
Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon
Hardback
ISBN13: 978-0684864662
ISBN10: 0684864665
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$20.67
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Services Marketing
Valarie A. Zeithaml
Hardback
ISBN13: 978-0070782501
ISBN10: 0070782504
Services Marketing (International Edition) (4th edition)
Valarie Zeithaml, Mary Jo Bitner and Dwayne Gremler

ISBN13: 978-0071244961
ISBN10: 0071244964
Delivering Quality Service : Balancing Customer Perceptions and Expectations
Valarie A. Zeithaml, Leonard L. Berry and A. Parasuraman
Hardback
ISBN13: 978-0029357019
ISBN10: 0029357012
Services Marketing : Integrating Customer Focus across the Firm (3rd edition)
Valarie A. Zeithaml and Mary Jo Bitner
Hardback
ISBN13: 978-0072471427
ISBN10: 0072471425
Services Marketing
Valarie A. Zeithaml

ISBN13: 978-0071148818
ISBN10: 0071148817
Service Quality
Valarie A. Zeithaml

ISBN13: 978-0965711432
ISBN10: 0965711439
Delivering Quality Service
Valarie A. Zeithaml

ISBN13: 978-1439167281
ISBN10: 1439167281

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