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BCOM 2009-2010 Student Edition

BCOM 2009-2010 Student Edition - 09 edition

ISBN13: 978-0324587906

Cover of BCOM 2009-2010 Student Edition 09 (ISBN 978-0324587906)
ISBN13: 978-0324587906
ISBN10: 0324587902
Cover type:
Edition: 09
Copyright: 2009
Publisher: Cengage Learning
Published: 2009
International: No

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BCOM 2009-2010 Student Edition - 09 edition

ISBN13: 978-0324587906

Carol M. Lehman and Debbie D. DuFrene

ISBN13: 978-0324587906
ISBN10: 0324587902
Cover type:
Edition: 09
Copyright: 2009
Publisher: Cengage Learning
Published: 2009
International: No
Summary

BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.

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