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BCOM 2009-2010 Student Edition - 09 edition

by Carol M. Lehman and Debbie D. DuFrene

BCOM 2009-2010 Student Edition (ISBN10: 0324587902; ISBN13: 9780324587906)
ISBN13: 978-0324587906
ISBN10: 0324587902

Summary: BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimed ...show moreia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course. ...show less

Edition/Copyright: 09
Cover: Paperback
Publisher: Cengage Learning
Year Published: 2009
International: No

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