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BCOM 3: Student Edition-With Access

BCOM 3: Student Edition-With Access - 3rd edition

ISBN13: 978-1111527778

Cover of BCOM 3: Student Edition-With Access 3RD 12 (ISBN 978-1111527778)
ISBN13: 978-1111527778
ISBN10: 1111527776
Cover type: Paperback
Edition/Copyright: 3RD 12
Publisher: South-Western Publishing Co.
Published: 2012
International: No

List price: $60.00

BCOM 3: Student Edition-With Access - 3RD 12 edition

ISBN13: 978-1111527778

Carol M. Lehman and Debbie D. DuFrene

ISBN13: 978-1111527778
ISBN10: 1111527776
Cover type: Paperback
Edition/Copyright: 3RD 12
Publisher: South-Western Publishing Co.

Published: 2012
International: No
Summary

BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.

List price: $60.00
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