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BCOM 4: Student Edition-Text Only - 4th edition

BCOM 4: Student Edition-Text Only (ISBN10: 1133372430; ISBN13: 9781133372431)
ISBN13: 978-1133372431
ISBN10: 1133372430

Summary: Created by the continuous feedback of a ''student-tested, faculty-approved'' process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real worl
d examples, and model documents to guide student's writing practice.
...show more
Summary: Created by the continuous feedback of a ''student-tested, faculty-approved'' process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice. ...show less

Edition/Copyright: 4TH 13
Cover: Paperback
Publisher: South-Western Publishing Co.
Published: 02/21/2012
International: No

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2012 Trade paperback 4th Revised ed. Fair. Trade paperback (US). Glued binding. 288 p. Engaging 4ltr Press Titles for Communication.
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