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Basic Letter and Memo Writing - With CD

Basic Letter and Memo Writing - With CD - 5th edition

ISBN13: 978-0538727839

Cover of Basic Letter and Memo Writing - With CD 5TH 05 (ISBN 978-0538727839)
ISBN13: 978-0538727839
ISBN10: 0538727837
Cover type:
Edition/Copyright: 5TH 05
Publisher: South-Western Publishing Co.
Published: 2005
International: No

List price: $97.95

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Basic Letter and Memo Writing - With CD - 5TH 05 edition

ISBN13: 978-0538727839

Susan H. VanHuss

ISBN13: 978-0538727839
ISBN10: 0538727837
Cover type:
Edition/Copyright: 5TH 05
Publisher: South-Western Publishing Co.

Published: 2005
International: No
Summary

Basic Letter and Memo Writing is an intensive, activity-oriented text-workbook that shows users how to apply basic principles of communication to write clear and effective business documents. Through numerous document examples and applications, students master basic skills and apply them in specific, real-world business situations.

Benefits:

  • A Step-by-Step, Simple-to-Complex Approach allows users to master basic principles first, then apply them in specific situations.
  • Technology Connections--using technology to create and transmit documents, prepare form messages, and improve productivity, e-mail, netiquette, and Internet job search--help students understand and apply technology to their writing and correspondence needs.
  • Employment chapter has been expanded to include functional and scannable resumes, follow-up documents, and writing for permission for references.
  • The On-Going Case Study Simulation puts each student in the role of employee at Shell Cove. The student is assigned a real-world-type job assignment that helps build teamwork and problem-solving skills.
  • Global Issues relate business communication issues to cultural diversity, competition, and global business practices.
  • The Internet, e-mail, and on-line reference tools are integrated throughout the text and used in the applications.

Table of Contents

1. Effective Communication

2. Ten Guides for Effective Writing

3. Good-News Messages

4. Bad-News Messages

5. Persuasive Messages

6. Team Writing

7. Letter and Memo Reports

8. Goodwill Messages

9. Employment Communications

Appendices

A. Address Directory (for student activities)

B. Shell Cove Address Directory (for Shell Cove case study)

C. Editing and Language Arts Checkpoint Guides

Index

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