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Basic Letter and Memo Writing - With CD - 5th edition

Basic Letter and Memo Writing - With CD (ISBN10: 0538727837; ISBN13: 9780538727839)
ISBN13: 978-0538727839
ISBN10: 0538727837

Summary: Basic Letter and Memo Writing is an intensive, activity-oriented text-workbook that shows users how to apply basic principles of communication to write clear and effective business documents. Through numerous document examples and applications, students master basic skills and apply them in specific, real-world business situations.


  • A Step-by-Step, Simple-to-Complex Approach al morelows users to master basic principles first, then apply them in specific situations.
  • Technology Connections--using technology to create and transmit documents, prepare form messages, and improve productivity, e-mail, netiquette, and Internet job search--help students understand and apply technology to their writing and correspondence needs.
  • Employment chapter has been expanded to include functional and scannable resumes, follow-up documents, and writing for permission for references.
  • The On-Going Case Study Simulation puts each student in the role of employee at Shell Cove. The student is assigned a real-world-type job assignment that helps build teamwork and problem-solving skills.
  • Global Issues relate business communication issues to cultural diversity, competition, and global business practices.
  • The Internet, e-mail, and on-line reference tools are integrated throughout the text and used in the applications. less

Edition/Copyright: 5TH 05
Cover: Paperback
Publisher: South-Western Publishing Co.
Published: 06/08/2004
International: No

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