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Basic Market. Research. Microsoft Excel. -Text Only

Basic Market. Research. Microsoft Excel. -Text Only - 3rd edition

ISBN13: 978-0135078228

Cover of Basic Market. Research. Microsoft Excel. -Text Only 3RD 12 (ISBN 978-0135078228)
ISBN13: 978-0135078228
ISBN10: 0135078229
Cover type: Paperback
Edition/Copyright: 3RD 12
Publisher: Prentice Hall, Inc.
Published: 2012
International: No
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Basic Market. Research. Microsoft Excel. -Text Only - 3RD 12 edition

ISBN13: 978-0135078228

Alvin C. Burns

ISBN13: 978-0135078228
ISBN10: 0135078229
Cover type: Paperback
Edition/Copyright: 3RD 12
Publisher: Prentice Hall, Inc.

Published: 2012
International: No
Summary

For undergraduate Marketing Research courses. Basic Marketing Research usesExceltrade; add-in software for data analysis, An integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

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