Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Basic Marketing -Text Only - 16th edition

by William D. Perreault and E. Jerome McCarthy

Basic Marketing -Text Only (ISBN10: 007352980X; ISBN13: 9780073529806)
ISBN13: 978-0073529806
ISBN10: 007352980X

Summary:

Basic Marketing 16e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the ''four Ps'' to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisi ...show moreons that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ''best practices.'' This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
...show less

Edition/Copyright: 16TH 08
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Year Published: 2008
International: No

Other Editions of Basic Marketing -Text Only:


List Price: $209.75
Used $6.50
Used
Save $203.25 (97%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 11 hours and 19 minutes and it ships by Noon CT today!
New  Currently Sold Out
Close
Close
Close