Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Basic Marketing - 17th edition

by Perreault, Cannon and McCarthy

Basic Marketing (ISBN10: 0073381055; ISBN13: 9780073381053)
ISBN13: 978-0073381053
ISBN10: 0073381055

Summary: Basic Marketing 17e builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.

Over many edi ...show moretions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.

Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. ...show less

Edition/Copyright: 17TH 09
Cover: Hardback
Publisher: McGraw-Hill Publishing Company
Published: 10/24/2008
International: No

View Table of Contents

Other Editions of Basic Marketing:


List Price: $246.50
Used $5.00
Used
Save $241.50 (98%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 days and 32 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $4.66

More prices and sellers below.

The Marketplace on Textbooks.com
Additional Sellers for Basic Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (23)  |  New (3)  |  Like New (1)  |  Very Good (2)  |  Good (16)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$4.66
+$3.99 s/h
Add marketplace to your cart
Good
Central Kentucky Book Supply
Nicholasville, KY
Seller Rating: 4.63
0073381055 Satisfaction guaranteed.
$4.67
+$3.99 s/h
Add marketplace to your cart
Good
Goodwill Savannah
Savannah, GA
Seller Rating: 4.37
No comments from the seller
$4.75
+$3.99 s/h
Add marketplace to your cart
Good
Savannah Goodwill
Savannah, GA
Seller Rating: 4.51
Good
$4.86
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.54
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$4.91
+$3.99 s/h
Add marketplace to your cart
Good
AtlantaBookCompany
Atlanta, GA
Seller Rating: 4.59
Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases.A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our mai ...show morelers are 100% recyclable. ...show less
$4.91
+$3.99 s/h
Add marketplace to your cart
Good
Yankee Clipper Books
Windsor, CT
Seller Rating: 4.56
Book shows a small amount of wear to cover and binding. Some pages show signs of use.Sail the Seas of Value
$4.91
+$3.99 s/h
Add marketplace to your cart
Good
Books Squared
Dallas, TX
Seller Rating: 4.59
Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining.Book selection as BIG as Texas.
$5.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$5.95
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.63
Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$7.00
+$3.99 s/h
Add marketplace to your cart
Good
Bookmans AZ
Tucson, AZ
Seller Rating: 4.67
2008 Hardcover Good Satisfaction 100% guaranteed.
Page:   1     2     3     |   Next >
Close
Close
Close