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Basic Marketing - 18th edition

Basic Marketing (ISBN10: 0073529958; ISBN13: 9780073529950)
ISBN13: 978-0073529950
ISBN10: 0073529958

Summary: Overview: Basic Marketing 18e builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ''four Ps'' in the introductory marketing course. The unifying focus ofBasic Marketinghas always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there h ...show moreas been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes,Basic Marketingand the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ''best practices.'' This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. ...show less

Edition/Copyright: 18TH 11
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 11/08/2010
International: No

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2010 Hardcover May have highlighting but in excellent condition If regular shipped it will be 4-14 days...If priority it will be in 2-4 days...PLEASE NOTE. if the book is Very good good or acceptabl ...show moree it may come with a siler vused sticker on the front cover. All new and like new will not have them. This is due to high volume. You can go on Youtube and search Taking a Sticker Off a Book with Home Products to find the best way to peel off the sticker. please be carful and do not burn the book. I will try m. ...show less
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Eighteenth Good [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: Eighteenth ] Publisher: McGraw-Hill/Irwin Pub Date: 10/19/2010 Binding: Hardcover Pages: 746.
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