Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Basic Marketing - 18th edition

Basic Marketing (ISBN10: 0073529958; ISBN13: 9780073529950)
ISBN13: 978-0073529950
ISBN10: 0073529958

Summary: Overview: Basic Marketing 18e builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ''four Ps'' in the introductory marketing course. The unifying focus ofBasic Marketinghas always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there h ...show moreas been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes,Basic Marketingand the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ''best practices.'' This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. ...show less

Edition/Copyright: 18TH 11
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 11/08/2010
International: No

Other Editions of Basic Marketing:


List Price: $246.50
Used $9.30
Used
Save $237.20 (96%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 10 hours and 24 minutes and it ships by Noon CT today!
New $68.00
Rental $21.99
Due back 12/19/2014
Marketplace sellers starting at $9.25

47 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Basic Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (47)  |  New (5)  |  Like New (2)  |  Very Good (2)  |  Good (33)  |  Acceptable (5)

Price
 
Condition
Seller
Comments
$9.30
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$68.00
FREE! s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for FREE! Brand new book. Trackable expedited shipping options available.
$220.48
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$10.81
+$3.99 s/h
Add marketplace to your cart
Good
BookHolders MD
College Park, MD
Seller Rating: 4.66
Eighteenth Good [ No Hassle 30 Day Returns ] [ Edition: Eighteenth ] Publisher: McGraw-Hill/Irwin Pub Date: 10/19/2010 Binding: Hardcover Pages: 746.
$13.00
+$3.99 s/h
Add marketplace to your cart
Acceptable
Webe Books
Rushville, IL
Seller Rating: 4.93
Hardcover Fair 0073529958 This book may have some creased pages or bent cover corners. There may be highlighting or writing. There may be "used" stickers on the cover. **FREE** Delivery tracking wi ...show moreth every book purchased. ...show less
$17.96
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Westminster, MD
Seller Rating: 4.19
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$30.30
+$3.99 s/h
Add marketplace to your cart
Good
BookHolders MD
College Park, MD
Seller Rating: 4.66
Eighteenth Good [ No Hassle 30 Day Returns ] [ Edition: Eighteenth ] Publisher: McGraw-Hill/Irwin Pub Date: 10/19/2010 Binding: Hardcover Pages: 746.
$39.95
+$3.99 s/h
Add marketplace to your cart
Good
omgtextbooks
Pueblo West, CO
Seller Rating: 4.25
New York, NY 2010 Hard cover 18th ed. Good. Glued binding. Paper over boards. 746 p. Contains: Illustrations, color, Tables, color.
$46.01
+$3.99 s/h
Add marketplace to your cart
New
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day! UPS(AK/HI Priority Mail)/ NEW book
$46.47
+$3.99 s/h
Add marketplace to your cart
LikeNew
Nivea Books
Lynnwood, WA
Seller Rating: 0
Hardcover Fine 0073529958 Like New copy, without any marks or highlights. Might have minor shelf wear on covers. This is Student US Edition. Same day shipping with free tracking number. Expedited s ...show morehipping available. A+ Customer Service! ...show less
$48.74
+$3.99 s/h
Add marketplace to your cart
Good
BookHolders MD
College Park, MD
Seller Rating: 4.66
Eighteenth Good [ No Hassle 30 Day Returns ] [ Edition: Eighteenth ] Publisher: McGraw-Hill/Irwin Pub Date: 10/19/2010 Binding: Hardcover Pages: 746.
$48.74
+$3.99 s/h
Add marketplace to your cart
Good
BookHolders MD
College Park, MD
Seller Rating: 4.66
Eighteenth Good [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: Eighteenth ] Publisher: McGraw-Hill/Irwin Pub Date: 10/19/2010 Binding: Hardcover Pages: 746.
$50.00
+$3.99 s/h
Add marketplace to your cart
Good
TRIbook
Lake Charles, LA
Seller Rating: 5
2010 Hardcover May have highlighting but in excellent condition If regular shipped it will be 4-14 days...If priority it will be in 2-4 days...PLEASE NOTE. if the book is Very good good or acceptabl ...show moree it may come with a siler vused sticker on the front cover. All new and like new will not have them. This is due to high volume. You can go on Youtube and search Taking a Sticker Off a Book with Home Products to find the best way to peel off the sticker. please be carful and do not burn the book. I will try m. ...show less
Page:   < Previous   |     1     2     3     4     5     |   Next >
Close
Close
Close