Basic Marketing Management - Text Only - 2nd edition

by Douglas J. Dalrymple and Leonard J. Parsons

Basic Marketing Management - Text Only (ISBN10: 0471353922; ISBN13: 9780471353928)

ISBN13: 978-0471353928
ISBN10: 0471353922

Summary: This popular, brief book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management.

Edition/Copyright: 2ND 00
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 02/09/2000

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2000 Paperback Fair This is a used book. It may contain highlighting/ underlining and/or may show heavier signs of use. It may also be ex-library or missing a dust jacket. We ship every order promp ...show moretly. ...show less

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2000 This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy., 500grams, ISBN: 9780471353928. *****PLEASE NOTE: This item is shipping from ...show more an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less

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2000 This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy., 750grams, ISBN: 0471353922. *****PLEASE NOTE: This item is shipping from an ...show more authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less

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Basic Marketing Management - Text Only - 2nd edition

by Douglas J. Dalrymple and Leonard J. Parsons

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