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Basic Marketing Management - Text Only - 2nd edition

Basic Marketing Management - Text Only (ISBN10: 0471353922; ISBN13: 9780471353928)
ISBN13: 978-0471353928
ISBN10: 0471353922

Summary: This popular, brief book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management.

Edition/Copyright: 2ND 00
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 02/09/2000
International: No

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Good Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Your purchase also supports literacy charities. *****PLEASE NOTE: This item is shippi ...show moreng from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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2000 Large Softback Good A little highlighting. Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing man ...show moreagement. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies. Free delivery confirmation on orders over $20. Bubble mailing envelopes used when shipping. ...show less
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