Basic Marketing Management - Text Only - 2nd edition

by Douglas J. Dalrymple and Leonard J. Parsons

Basic Marketing Management - Text Only (ISBN10: 0471353922; ISBN13: 9780471353928)

ISBN13: 978-0471353928
ISBN10: 0471353922

Summary: This popular, brief book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management.

Edition/Copyright: 2ND 00
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 02/09/2000

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Basic Marketing Management - Text Only - 2nd edition

by Douglas J. Dalrymple and Leonard J. Parsons

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