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Basic Marketing Management - Text Only - 2nd edition

Basic Marketing Management - Text Only (ISBN10: 0471353922; ISBN13: 9780471353928)
ISBN13: 978-0471353928
ISBN10: 0471353922

This popular, brief book focuses on all aspects of planning, coordinating, and executing marketing strategy, including all the main terms and concepts associated with marketing management.

Edition/Copyright: 2ND 00
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 02/09/2000
International: No

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2000 Large Softback Good A little highlighting. Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing man ...show moreagement. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies. Free delivery confirmation on orders over $20. Bubble mailing envelopes used when shipping. ...show less
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