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Basic Marketing Research - Tech. Manual

Basic Marketing Research - Tech. Manual - 4th edition

ISBN13: 978-0132544566

Cover of Basic Marketing Research - Tech. Manual 4TH 12 (ISBN 978-0132544566)
ISBN13: 978-0132544566
ISBN10: 0132544563
Edition: 4TH 12
Copyright: 2012
Publisher: Prentice Hall, Inc.
Published: 2012
International: No

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Basic Marketing Research - Tech. Manual - 4TH 12 edition

ISBN13: 978-0132544566

Naresh Malhotra

ISBN13: 978-0132544566
ISBN10: 0132544563
Edition: 4TH 12
Copyright: 2012
Publisher: Prentice Hall, Inc.
Published: 2012
International: No
Summary

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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