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Basic Marketing Research - Tech. Manual

Basic Marketing Research - Tech. Manual - 4th edition

Basic Marketing Research - Tech. Manual - 4th edition

ISBN13: 9780132544566

ISBN10: 0132544563

Basic Marketing Research - Tech. Manual by Naresh Malhotra - ISBN 9780132544566
Edition: 4TH 12
Copyright: 2012
Publisher: Prentice Hall, Inc.
Published: 2012
International: No
Basic Marketing Research - Tech. Manual by Naresh Malhotra - ISBN 9780132544566

ISBN13: 9780132544566

ISBN10: 0132544563

Edition: 4TH 12

Other Editions of Basic Marketing Research - Tech. Manual

Summary

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Other Editions of Basic Marketing Research - Tech. Manual

Basic Marketing Research -Tech. Manual by Naresh K. Malhotra - ISBN 9780136084716
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