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Basic Marketing Research - Tech. Manual - 4th edition

Basic Marketing Research - Tech. Manual (ISBN10: 0132544563; ISBN13: 9780132544566)
ISBN13: 978-0132544566
ISBN10: 0132544563

Summary: For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Edition/Copyright: 4TH 12
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 08/15/2011
International: No

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